From Wholesale Legacy to Retail Warmth
In 2001, Siroya took a bold new step — opening its very first retail store in the heart of Meena Bazaar, Dubai. Known as a bustling hub for Indian shoppers, this move wasn’t just about expansion; it was about creating a space where stories, trust, and tradition could meet across the counter.
Why Meena Bazaar?
The choice wasn’t just strategic — it was sentimental. Meena Bazaar felt familiar. It mirrored the hustle, warmth, and community spirit of Zaveri Bazaar. It was a place where generations came to shop for milestones — weddings, festivals, new beginnings. And Siroya wanted to be part of those moments.
Introducing Kundan & Antique Jewellery to the UAE
With the launch of the store came another landmark — Siroya became the first jeweller to introduce Kundan and antique-style jewellery to the UAE market. These designs, rich in heritage and craftsmanship, found instant resonance with the Indian diaspora looking for pieces that reminded them of home. It was tradition, reimagined for a new land.
More Than a Store — A Milestone
This move marked the beginning of a deeper journey — where artistry met accessibility, and where the legacy of fine craftsmanship was now within reach of every walk-in customer. It was a moment of quiet pride, and the start of what would grow into a trusted retail presence across the city.