Where It All Began – Mumbai, 1950
Some stories begin with a dream. Ours began with a family tradition. In 1950, Bastimal Siroya, the father of Dheerajmal Siroya, set up a small silver jewellery unit in Mumbai’s iconic Zaveri Bazaar. No big investment, no flashy storefront—pure skill, passion, and the belief that quality always finds its way. As the years passed, the business evolved from silver to gold, from a humble shop to a name that resonated across local and export markets. But what never changed was the heart behind every piece.
A New Chapter Unfolds – UAE, 1975
In 1974, the Siroya family saw something others didn’t—a future for jewellery manufacturing in the UAE. With no factories in sight, they took a leap and opened the first-ever jewellery factory in Sharjah.It started with a team of 25 craftsmen and a small monthly output. But passion is contagious—and soon, Siroya was crafting thousands of kilos each month under the name Shattaf Jewellers, becoming a preferred name in the Gulf.
What powered this growth? A deep respect for local tastes, and a vision that always looked ahead.
The Siroya Identity – Born in Deira, 1992
1992 marked the birth of Siroya as a brand. Stepping away from Shattaf, the founders opened their first wholesale office in the bustling Deira Gold Souk. With a reputation already built, it wasn’t just another shop — it was the start of a legacy. Serving clients across Saudi Arabia, Oman, Bahrain, and the UAE, Siroya quickly became known for its dependable quality, and ability to deliver at scale.
Guinness World Record for the world’s longest gold chain? That was just one of the many golden milestones.
From Wholesale to Homes – The Retail Leap
By 2001, it was time to bring the Siroya name directly to customers. The first retail store opened in Meena Bazaar—Dubai’s iconic shopping district for the Indian community. It was a strategic move, backed by years of wholesale excellence. The store allowed Siroya to connect with families, understand evolving preferences, and offer jewellery with a personal touch.
That one store soon became four, as we expanded into Al Karama, Al Qusais, and Deira. Each location reflects the same values: quality, trust, and service.
Evermore – A New Vision, 2020
By 2020, we saw a new need among our customers — the desire for diamonds that offered brilliance without compromise. That year, we launched Evermore, the region’s first lab-grown diamond brand.
Evermore was created to bring bigger, brighter diamonds within reach, without customers having to settle for less than they wanted. What began as a fresh idea has grown into a trusted name for lab-grown diamond jewellery across Dubai, offering designs that match dreams with value.
A Legacy of Trust and Recognition
Over the decades, one belief has guided everything we do — earning trust, not just transactions. Whether it was being recognised by Mr. Ratan Tata with a factory visit or having the honour of hosting His Highness Sheikh Mohammed, the Ruler of Dubai — these moments reflect the values we've consistently stood for. From silver to gold, wholesale to retail — Siroya has grown by staying true to our roots and letting our work speak for itself. And the greatest validation? The thousands of customers who return, generation after generation.
Message From The Founders
Dear Siroya Jewellers Family Member,
As founders of Siroya Jewellers, we take immense pride in our journey that began in 1950, rooted in tradition and craftsmanship. Over the years, with the support of our dedicated team and loyal customers, we've built a legacy of trust and quality. Our commitment to excellence continues to drive us forward, ensuring that every piece we create reflects the values we stand by.
Thank you for being part of our story.
Warm regards,
Chandraprakash Siroya & Dheerajmal Siroya &
Founders, Siroya Jewellers